Whether you’re a business owner who sells products or services, chances are that you’ll put a customer on hold when another call or customer comes in. And then, when you finally get around to answering the phone, or paying attention to that customer, the worst thing happens. They ask something so simple and easy to find that you wonder why you even bother to respond. It could be a question like “Are you open?” when it’s 11am on a weekday and all of your lights are on. Or a question like “what hours are you open?” when the bright red store hours sign is staring them in the face.